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The interface : IBM and the transformation of corporate design, 1945-1976
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...
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| Autor principal: | |
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| Format: | Online Resource Llibre |
| Idioma: | English |
| Publicat: |
Minneapolis, Minn.
: University of Minnesota Press
, 2011
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| Matèries: | |
| Accés en línia: | http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001 |
| Publicació relacionada: | Druckausg.:
The interface |
| Notes de l'autor: | John Harwood |
| E-Book Packages: | Oxford University Press : Minnesota Scholarship Online / Architecture |
| Sumari: | In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. |
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| Descripció física: | Online-Ressource (1 online resource (278 p., [8] p. of plates)) |
| ISBN: | 9781452946825 |
