The interface : IBM and the transformation of corporate design, 1945-1976

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...

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Detalles Bibliográficos
Autor principal: Harwood, John (Autor)
Formato: Online Resource Libro
Lenguaje:English
Publicado: Minneapolis, Minn. : University of Minnesota Press , 2011
Materias:
Rand, Paul > 1914-1996
Noyes, Eliot
International Business Machines Corporation > History.
International Business Machines Corporation > History
Rand, Paul
Industriedesign
IBM Corporation
Geschichte 1945-1976
Acceso en línea:http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001
Publicación relacionada:Druckausg.: The interface
Notas de Autor:John Harwood
E-Book Packages:Oxford University Press : Minnesota Scholarship Online / Architecture
Descripción
Sumario:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Descripción Física:Online-Ressource (1 online resource (278 p., [8] p. of plates))
ISBN:9781452946825

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