The interface : IBM and the transformation of corporate design, 1945-1976

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...

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Bibliografski detalji
Glavni autor: Harwood, John (Autor)
Format: Online Resource Knjiga
Jezik:English
Izdano: Minneapolis, Minn. : University of Minnesota Press , 2011
Teme:
Rand, Paul > 1914-1996
Noyes, Eliot
International Business Machines Corporation > History.
International Business Machines Corporation > History
Rand, Paul
Industriedesign
IBM Corporation
Geschichte 1945-1976
Online pristup:http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001
Povezana djela:Druckausg.: The interface
Bilješke autora:John Harwood
E-Book Packages:Oxford University Press : Minnesota Scholarship Online / Architecture
Opis
Sažetak:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Opis:Online-Ressource (1 online resource (278 p., [8] p. of plates))
ISBN:9781452946825

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