The interface : IBM and the transformation of corporate design, 1945-1976

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...

Descrizione completa

Salvato in:
Dettagli Bibliografici
Autore principale: Harwood, John (Autore)
Natura: Online Resource Libro
Lingua:English
Pubblicazione: Minneapolis, Minn. : University of Minnesota Press , 2011
Soggetti:
Rand, Paul > 1914-1996
Noyes, Eliot
International Business Machines Corporation > History.
International Business Machines Corporation > History
Rand, Paul
Industriedesign
IBM Corporation
Geschichte 1945-1976
Accesso online:http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001
Documenti correlati:Druckausg.: The interface
Note sull'autore:John Harwood
E-Book Packages:Oxford University Press : Minnesota Scholarship Online / Architecture
Descrizione
Riassunto:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Descrizione fisica:Online-Ressource (1 online resource (278 p., [8] p. of plates))
ISBN:9781452946825

Documenti analoghi