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The interface : IBM and the transformation of corporate design, 1945-1976
In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...
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| Tác giả chính: | |
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| Định dạng: | Online Resource Sách |
| Ngôn ngữ: | English |
| Được phát hành: |
Minneapolis, Minn.
: University of Minnesota Press
, 2011
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| Những chủ đề: | |
| Truy cập trực tuyến: | http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001 |
| Các quyển sách có liên quan: | Druckausg.:
The interface |
| Ghi chú tác giả: | John Harwood |
| E-Book Packages: | Oxford University Press : Minnesota Scholarship Online / Architecture |
| Tóm tắt: | In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture. |
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| Mô tả vật lý: | Online-Ressource (1 online resource (278 p., [8] p. of plates)) |
| số ISBN: | 9781452946825 |
