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Anime's media mix : franchising toys and characters in Japan
This title shows that anime is far more than a style of Japanese animation. Beyond its immediate form of cartooning, anime is also a unique mode of cultural production and consumption that led to the phenomenon that is today called 'media mix' in Japan and 'convergence' in the We...
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| Main Author: | |
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| Document Type: | Online Resource Book |
| Language: | English |
| Published: |
Minneapolis
: University of Minnesota Press
, 2012
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| Online Access: | http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816675494.001.0001 |
| Author Notes: | Marc Steinberg |
| E-Book Packages: | Oxford University Press : Minnesota Scholarship Online / Art |
