تحميل...
Counterfeiting and Piracy : A Comprehensive Literature Review
1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the literature o...
محفوظ في:
| المؤلف الرئيسي: | |
|---|---|
| التنسيق: | Online Resource كتاب |
| اللغة: | English |
| منشور في: |
Cham
: Springer
, 2016
|
| الطبعة: | 1st ed. 2016 |
| سلاسل: | SpringerBriefs in Business
SpringerLink Bücher |
| الموضوعات: | |
| الوصول للمادة أونلاين: | lizenzpflichtig Volltext Cover Inhaltsverzeichnis |
| مواد ذات صلة: | Druckausg.:
Counterfeiting and piracy |
| ملاحظات المؤلف: | by Ludovica Cesareo |
| الملخص: | 1 Introduction -- 2 The complexity of the counterfeiting and piracy phenomena: a 1980-2015 literature review -- 3 Research methodology -- 4 Figures and trends in the academic research on counterfeiting and piracy -- 5 Content analysis and categorization: towards a systematization of the literature on counterfeiting and piracy -- 6 Discussion, managerial implications, current and future research -- 7 Conclusion. This book aims to identify, analyze, and systematize the available research on counterfeiting and piracy published over a thirty-five year time span (1980–2015) in order to highlight the main trends in the illicit trade literature, propose suggestions for managers battling against illicit trade, and provide a starting point for future research. Counterfeiting and piracy, i.e., the violation of intellectual property rights (IPRs), including trademarks, copyright, and patents, have been investigated across a multitude of fields, from ethics to marketing, from law to business, from criminology to psychology. While the number of contributions has been substantial, research on both demand and supply has been fragmented and has at times yielded contradictory results. In addition, the lack of an extensive, interdisciplinary, and up-to-date literature review has made it hard to fully understand what aspects of the phenomenon need further clarification in order to stem consumer demand and provide meaningful suggestions to companies combatting illicit trade daily. A systematization of the existing literature is absolutely paramount and this need is fully met by this book. |
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| وصف مادي: | Online-Ressource (XIV, 64 p. 26 illus. in color, online resource) |
| ردمك: | 9783319253572 |
