The interface : IBM and the transformation of corporate design, 1945-1976

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...

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Bibliografiske detaljer
Hovedforfatter: Harwood, John (Author)
Format: Online Resource Bog
Sprog:English
Udgivet: Minneapolis, Minn. : University of Minnesota Press , 2011
Fag:
Rand, Paul > 1914-1996
Noyes, Eliot
International Business Machines Corporation > History.
International Business Machines Corporation > History
Rand, Paul
Industriedesign
IBM Corporation
Geschichte 1945-1976
Online adgang:http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001
Relaterede værker:Druckausg.: The interface
Forfatter Kommentarer:John Harwood
E-Book Packages:Oxford University Press : Minnesota Scholarship Online / Architecture
Beskrivelse
Summary:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Fysisk beskrivelse:Online-Ressource (1 online resource (278 p., [8] p. of plates))
ISBN:9781452946825

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