The interface : IBM and the transformation of corporate design, 1945-1976

In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
VerfasserIn: Harwood, John (VerfasserIn)
Dokumenttyp: Online-Ressource Buch
Sprache:English
Veröffentlicht: Minneapolis, Minn. : University of Minnesota Press , 2011
Schlagwörter:
Rand, Paul > 1914-1996
Noyes, Eliot
International Business Machines Corporation > History.
International Business Machines Corporation > History
Rand, Paul
Industriedesign
IBM Corporation
Geschichte 1945-1976
Online Zugang:http://kunst.proxy.fid-lizenzen.de/fid/upso-ebooks-art/dx.doi.org/10.5749/minnesota/9780816670390.001.0001
Bibliogr. Hinweis:Erscheint auch als: The interface
Verantwortlich:John Harwood
E-Book-Pakete:Oxford University Press : Minnesota Scholarship Online / Architecture
Beschreibung
Zusammenfassung:In February 1956 the president of IBM, Thomas Watson Jr., hired the industrial designer and architect Eliot Noyes, charging him with reinventing IBM's corporate image, from stationery and curtains to products such as typewriters and computers and to laboratory and administration buildings. What followed - a story told in full here - remade IBM in a way that would also transform the relationships between design, computer science, and corporate culture.
Beschreibung:Online-Ressource (1 online resource (278 p., [8] p. of plates))
ISBN:9781452946825

Ähnliche Einträge